Choice Hotels International, Inc. hosts its annual tech innovation summit, “Mastery 2024,” bringing together over 500 technologists for a week of learning, workshops, and a 48-hour make-a-thon to develop next-generation hospitality solutions. The event, held at Choice’s Scottsdale, Arizona offices, aims to drive innovation and creativity among its tech teams.
During the make-a-thon, teams will work on developing software products using advanced technology to enhance the hotel onboarding process, measure environmental impact, improve customer service, and more. Winners of the competition will receive cash prizes and the opportunity to see their ideas implemented across the organization.
“Mastery keeps us current on cutting-edge technologies like AI and helps spark creativity, innovation, and team building,” said Brian Kirkland, Chief Information Officer at Choice Hotels International. The company’s commitment to technology and innovation has led to significant advancements in the past, including a tool that reduced daily tickets from 4,000 to just 40 using AI.
Choice Hotels International has a history of technological firsts and innovation, including being the first hotel company to migrate its entire system infrastructure to AWS. The company continues to leverage AI and cloud-based technologies to drive business value for its franchisees.
With a diverse portfolio of 22 brands and over 7,500 hotels worldwide, Choice Hotels International is a leader in the hospitality industry. The company’s commitment to technology and innovation ensures that it remains at the forefront of the industry, providing value for franchise owners and shareholders alike.