Cigdem Oztabak, a prominent figure in the world of marketing and technology, is set to take the stage at SXSW 2024 as a guiding force in a pivotal panel discussion on the integration of Artificial Intelligence in the marketing world. With a wealth of experience in product marketing and marketing communications, particularly in the fintech and software technology sectors, Oztabak brings a nuanced perspective to the discussion, emphasizing the synergy between human creativity, marketing, and AI capabilities.
The panel, titled “Marketing to Humans in an AI World,” will be moderated by Oztabak at The Lively & Grit Daily House during SXSW. Attendees can expect to delve into the evolving narrative of marketing in an AI-centric era, exploring the relationship between modern brands and digital-age consumers. The discussion will focus on utilizing AI to foster authentic connections, tailor customer experiences, and stay ahead of trends, ultimately redefining marketing paradigms for the AI age.
Oztabak’s contribution to the panel goes beyond moderation; she is actively engaged in the practical application of AI in marketing. With 18 years of experience in product marketing and marketing communications, as well as a background as an entrepreneur and startup mentor, Oztabak is well-equipped to provide valuable insights into the impact of technology on business and everyday life.
The panel, scheduled for March 11th at 4:30 PM CT, will also feature industry experts Justin Day and Anne Ahola Ward. Attendees can expect a thought-provoking discussion on the future of marketing, AI innovations, and the exciting possibilities that lie ahead.
For those interested in attending this transformative experience at The Lively & Grit Daily House during SXSW 2024, tickets can be secured through Eventbrite. Don’t miss the opportunity to gain valuable insights from Cigdem Oztabak and other industry leaders at this nexus of innovation.