Partnership on AI (PAI) has recently released a groundbreaking collection of case studies that delve into the complexities of AI-generated multimedia and how industry heavyweights are approaching disclosure and consent in this rapidly evolving landscape. The release of these case studies comes one year after the launch of PAI’s Synthetic Media Framework, which aims to provide guidance on managing the creation and distribution of AI-generated content to ensure transparency and digital dignity.
Leaders from organizations such as BBC, OpenAI, TikTok, and others share their unique challenges and strategies for navigating the risks associated with synthetic media. The case studies offer a rare inside look at how these industry giants are implementing tactics like consent and disclosure to promote safety, reduce risk, and increase transparency in the use of AI-generated multimedia.
As AI and synthetic media continue to evolve, the need for cohesive governance rules rooted in core values becomes increasingly apparent. PAI’s Framework Launch Partners, including Adobe, BBC, Bumble, and others, are sharing transparency case studies to showcase how they are addressing ethical challenges in synthetic media with integrity and empathy.
The case studies cover a range of topics, from how Adobe designed its generative AI model with transparency and disclosure to how TikTok is launching new AI labeling policies to prevent misleading content. Each case study provides valuable insights into the unique considerations and strategies employed by industry leaders to ensure responsible and ethical use of AI-generated multimedia.
To learn more about Partnership on AI’s Responsible Practices for Synthetic Media: A Framework for Collective Action and to read the full collection of case studies, visit their website at https://syntheticmedia.partnershiponai.org/. The release of these case studies marks a significant milestone in the ongoing efforts to promote transparency, accountability, and responsible innovation in the field of generative AI.