Akeneo, a leading provider of product information management solutions, has announced a strategic partnership with Google Cloud to revolutionize the way retailers and brands manage their product information.
Through this partnership, Akeneo will harness the power of Google’s AI tools to automatically generate multilingual product descriptions and seamlessly integrate images and videos into product information. This collaboration aims to help Akeneo’s retail and brand customers, such as White Stuff, Sass and Belle, and INTERSPORT, achieve greater cost optimization, speed to market, and enhance product experiences for consumers.
The integration of technology from Akeneo’s recent acquisition of Unifai, now part of its Product Cloud, along with Google Cloud’s AI expertise, will establish a new Akeneo AI center of excellence. This center will provide training sessions, webinars, white papers, and case studies to assist manufacturers, brand managers, and retailers in leveraging AI for their product experience strategy.
Kristin Naragon, Chief Strategy Officer at Akeneo, expressed excitement about the partnership, stating, “With the experts at Unifai and the innovative strength of Google Cloud in data management and AI, we intend to boost the product experience and customer purchasing journey, and reinvent the product information management industry.”
Isabelle Fraine, Managing Director France at Google Cloud, highlighted the benefits of the collaboration, saying, “Our customers and Akeneo’s customers will benefit from the openness and innovation our AI technology offers. With Vertex AI, Akeneo is not only accelerating its innovation and transformation capabilities but also remodeling the product experience industry to better serve consumers in their purchasing journey.”
This partnership between Akeneo and Google Cloud signifies a significant step forward in leveraging AI technology to enhance product information management and create more engaging and personalized experiences for consumers in the retail industry.