Akeneo, a global leader in product information management and product experience, is set to revolutionize the shopping experience with the help of Google Cloud and its integration of Unifai. By utilizing Vertex AI and Google’s large language models like Gemini, Akeneo aims to simplify and accelerate its innovation with AI to optimize the product experience for manufacturers, brands, retailers, and customers.
The partnership between Google Cloud and Akeneo will enable the seamless integration of all product information through Google Cloud AI solutions. This collaboration will allow Akeneo to enhance the customer journey by providing more relevant and efficient product experiences.
With the use of Vertex AI, Akeneo plans to enhance its competitive advantage by leveraging Google’s AI tools to automatically generate multilingual product descriptions and integrate images and videos into product information. This will result in a richer shopping experience for consumers, regardless of the channel they choose to make their purchases.
Additionally, Akeneo’s recent acquisition of Unifai, now integrated into Akeneo’s Product Cloud, will further support the development of best practices in AI and foster new product innovations. A new Akeneo AI center of excellence will provide training sessions, webinars, white papers, and case studies to help manufacturers, brand managers, and retailers harness the power of AI in their product experience strategy.
Kristin Naragon, Chief Strategy Officer at Akeneo, expressed excitement about the partnership, stating, “With the experts at Unifai and the innovative strength of Google Cloud in data management and AI, we intend to boost the product experience and customer purchasing journey, and reinvent the product information management industry.”
Isabelle Fraine, Managing Director France at Google Cloud, highlighted the benefits of Vertex AI for Akeneo, stating, “With Vertex AI, Akeneo is not only accelerating its innovation and transformation capabilities but also remodeling the product experience industry to better serve consumers in their purchasing journey.”
Overall, the collaboration between Google Cloud and Akeneo signifies a significant step towards enhancing the product experience for consumers and revolutionizing the product information management industry.